Diver, Founder, and CEO
Share a Splash Wine Companyhttps://www.drinkcannonball.com/about/
Yoav launched Cannonball Wines with 20 + years of diverse experience in consumer goods & beverages. Born and raised in Israel, Yoav moved to the UK in 1994 & studied Law at the University of Kent. Following graduation, Yoav practiced law for three years before moving on to Tymco Beer Ltd., where he managed business development for brands including; Red Bull, Corona, Beringer, Masi, Fonseca, Planeta & others. Yoav then pursued his MBA at Columbia Business School & Haas School of Business/Berkeley & further deepened his industry experience by providing strategy & marketing services to Constellation with their brands; Blackstone Winery & The Campari Group – SKYY Vodka. Today, Yoav oversees all day-to-day operations as well as the company’s distributor & international sales networks in over 60 markets. True to the Cannonball spirit, Yoav is a professional scuba diver & Cabernet is his “go-to” varietal.