Trade and Brand Advocate, Co-owner
As the daughter of wine industry pioneer Jerry Lohr, Cynthia Lohr spent some of her youth in the vineyards and at the wineries, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing and public relations, working with a who’s who of leading Internet and technology companies. In 2002, Cynthia joined the family business as director of communications for J. Lohr Vineyards & Wines, and in 2009, she was named marketing vice president.
Cynthia’s efforts to champion the family business led to J. Lohr being recognized as the 2010 “American Winery of the Year” by Wine Enthusiast Magazine, and the notable partnership with the National Breast Cancer Foundation to support mammograms for women in need through sales of wines from Carol’s Vineyard. A deeply personal story to the Lohr family, this national campaign has helped fund more than 4,000 mammograms for women who would otherwise be unable to afford them, and raise awareness for this important cause. Beginning in 2016, Cynthia transitioned to the role of co-owner and trade and brand advocate for J. Lohr. In this important capacity, Cynthia leverages her leadership position among industry groups to support J. Lohr among trade and consumer audiences.
“I have a passion for brand advocacy, particularly in support of building awareness for organizations such as the Paso Robles CAB (Cabernet and Bordeaux) Collective, and Women of the Vine, whose efforts promote regional varietal education and the advancement of women in wine and spirits, respectively,” says Cynthia. “While the entire J. Lohr team devotes considerable time in support of the wine industry, in this dedicated position, I will be able to direct my energy to more actively advocate for our family business, as well as to bring greater impact to industry organizations where I am currently serving in a leadership role.”
Prior to joining J. Lohr, Cynthia was a vice president at AlexanderOgilvy Public Relations Worldwide, where her division served an array of clients including Covad Communications, TurboLinux, HomePNA, iPIX, Preview Systems, and Vicinium Systems. Cynthia also was director of communications for Alexa Internet, which was acquired by Amazon.com in 1999. While at technology public relations firm Niehaus Ryan Group, Cynthia led Yahoo!’s pre-IPO strategic messaging efforts helping to build the company’s consumer brand from 1995 to 1997. She also directed strategic communications initiatives and executed numerous product launches for VeriSign, InsWeb and Organic Online. Before joining Niehaus Ryan Group, Cynthia was the director of business development at PRx, a strategic marketing communications firm serving Silicon Valley technology clients. Cynthia graduated with a Bachelor of Arts degree in French with a minor in Psychology from UC Davis. In addition to her targeted career path, Cynthia is passionate about community. She was recently appointed to the UC Davis Dean’s Advisory Council, currently serves on the board of directors for Slide Ranch, is a founding member and board director of the Paso Robles CAB (Cabernet and Bordeaux) Collective (the PRCC), serves on the Paso Robles Wine Country Alliance Trade Committee (PRWCA), and is an advisory board member for Women of the Vine. Cynthia also served as board director and on strategic committees for the Edgewood Center for Children and Families from 2006 to 2013, co-founded the Edgewood Hope Ball, and established the Carol Waldorf Lohr Outdoor Kitchen within the Edgewood Garden Learning Center. From 2008 to 2014, Cynthia assisted in rebranding efforts as the board director for Headlands Center for the Arts.